Author Archives: kirstynbeadman

BEMM129 Digital Business Models has opened my eyes to the benefits and downsides of the digital world, and I am excited to see how this world develops. As I fall under the ‘early majority’ category for adopting new technologies, I think it is important to welcome and embrace changes in technology (Rogers, 1962). A highlight forContinue reading “BEMM129- A Reflection”

The new age of Hotels  After years of very little change, the hotel industry has experienced the emergence of digital platforms such as Airbnb who operate with no fixed assets. Airbnb is an accommodation rental platform that launched in 2007 when Brian Chesky and Joe Gebbia started an Airbed & Breakfast on their living roomContinue reading “Airbnb: The Digital Evolution of the Hotel Industry”

Uber’s rapid global expansion has been a product of their deliberate strategy of being a market disruptive innovator, where their use of technology and the sharing economy has enabled them to outperform regulators and competitors (Dudley, Banister, & Schwanen, 2017). The rise of this platform-based ride-hailing app has resulted in implications for not only the traditionalContinue reading “Black Cab Drivers Vs Uber”

Hello, I’m Kirstyn and I am originally from Shropshire, England but I have been studying in Exeter for the past 4 years. I am currently studying MSc International Management. Previous to undertaking my masters, I completed my undergraduate degree in Business and Management, also at the University of Exeter. My main motivation for choosing theContinue reading “Introduction Post”