BEMM129- A Reflection
BEMM129 Digital Business Models has opened my eyes to the benefits and downsides of the digital world, and I am excited to see how this world develops. As I fall under the ‘early majority’ category for adopting new technologies, I think it is important to welcome and embrace changes in technology (Rogers, 1962). A highlight for…
Airbnb: The Digital Evolution of the Hotel Industry
The new age of Hotels After years of very little change, the hotel industry has experienced the emergence of digital platforms such as Airbnb who operate with no fixed assets. Airbnb is an accommodation rental platform that launched in 2007 when Brian Chesky and Joe Gebbia started an Airbed & Breakfast on their living room…
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